NFT Gallery - My Framer Site

Managi Iwuoha - Designer

Resume

Contact Me

Managi Iwuoha - Designer

Resume

Contact Me

NFT Gallery

Simplifying NFT discovery: A user-centered redesign for collectors and creators

My role:

UI/UX Designer

User Research

Design tools:

Figma

Spline

Deliverables:

Web app

Design Direction

Component System

Admin Back Office

Team:

Product owner

Software engineers

Duration:

3 weeks

Summary

NFT Gallery is a dynamic NFT marketplace aiming to empower creators and connect them with collectors in a vibrant digital ecosystem. The goal was to redesign the marketplace to improve navigation, user engagement, and creator visibility while ensuring the platform appeals to both seasoned NFT enthusiasts and newcomers.

The Challenge

The previous design of the NFT marketplace faced several challenges that hindered its potential:

navigation issues: users struggled to explore and discover NFTs effectively, leading to a 20% higher bounce rate compared to industry benchmarks.

low engagement: cluttered interfaces and lack of personalization resulted in fewer transactions and low time spent on the platform, averaging 4.5 minutes per session.

barrier for new users: complex onboarding processes contributed to 40% drop-off rates during wallet setup and NFT purchasing.

My Role

I conducted interviews with 10 collectors and creators, complemented by analytics reviews and heuristic evaluation. Key findings included:

75% of users preferred category-based navigation and better search filters.
Creators wanted a dashboard to manage collections, track sales, and gain performance insights.
Over 60% of new users cited onboarding as a major hurdle to adoption.

Ideation and Execution

Based on research insights, I developed a design direction, emphasizing improved navigation, better onboarding, and enhanced creator tools. Prototypes were tested to refine the final direction.

In execution, changes included:

Navigation Overhaul:

Introduced a category-based menu and advanced filtering for a streamlined browsing experience.

Integrated personalized recommendations to highlight trending and relevant NFTs.

User Interface (UI) Improvement:

Designed a clean, modern interface to balance aesthetic appeal with functionality, ensuring accessibility for all users.

Creator Dashboard:

Enhanced the listing process, making it easier and faster for creators to upload and showcase their work.

Every element made with heart

Every element made

with heart

Result and Impacts

Improved User Engagement

Session duration increased by 50%, from 4.5 minutes to 6.8 minutes, after the redesign.

Bounce rate dropped by 15%, as users found the platform easier to navigate.

Higher Conversion Rates

Onboarding completion rates improved from 60% to 80%, driven by the clean, modern user interface that balanced aesthetic appeal with functionality.

Transactions grew by 18%, as the redesigned interface enhanced user accessibility and engagement across the marketplace.

Creator Satisfaction and Adoption

Creator sign-ups increased by 25% within the first 3 months of the redesign launch.

Over 80% of surveyed creators found the dashboard "highly useful" for managing their NFTs and tracking performance.

Wrapping It Up

The NFT marketplace redesign successfully addressed critical pain points, delivering an intuitive, engaging, and creator-friendly platform. The redesign resulted in increased engagement, higher transactions, and stronger creator adoption by focusing on usability improvements and feature enhancements. This project highlights the impact of user-centric design in transforming digital marketplaces.

Badria Kafood

Testimonials from peers

& collaborators

Testimonials from peers

& collaborators

Shoutout to Managi for his exceptional design skills and keen eye for detail. His creativity, strategic thinking, and ability to bring our brand vision to life through stunning visuals are truly remarkable.
Isaac Oladega
Digital Marketing Lead [Digicore]
Big applause to our exceptional designer, Managi, for showcasing such finesse and professionalism in presenting the client's project. Your passion for user-centered design truly shone through, demonstrating your commitment to creating meaningful and impactful solutions.

Thank you for being an invaluable part of the team. Keep up the amazing work!
Folashade Omidiora
UI/UX Design Lead [Revent]
I’m consistently impressed by Managi's talent and dedication. His designs are always clean, sophisticated, and executed with the highest level of professionalism. Managi delivers top-notch work and has an incredible ability to meet even the tightest deadlines without compromising quality.

Beyond his exceptional design skills, his humble attitude and collaborative spirit make him a joy to work with.
Oluwatobi Ogunwuyi
Senior Software Engineer [Digicore]
Managi has a keen eye for detail and a deep understanding of user behaviour. His designs are not only visually appealing but also intuitive, enhancing the overall user experience. Working with Managi was a pleasure, as he consistently delivered creative and effective solutions on time.
Anosike Fidelis
Product Manager [Digicore]
Managi is an exceptional product designer with a keen eye for detail. He possesses a unique ability to translate complex technical requirements into user-friendly designs. His meticulous approach to problem-solving and his collaborative nature made working with him a pleasure.

His dedication to delivering high-quality products is evident in every aspect of his work, and I very much enjoyed working with him.
Morenikeji Ishola
Brands, Comm. & Marketing Lead [Revent]
Collaborating with Managi has been an exceptional experience. His creativity and attention to detail consistently elevate every project we work on together.

Managi's ability to transform ideas into visually compelling designs is truly inspiring, and his commitment to delivering high-quality results makes him a fantastic partner in any design endeavor.
Ridwan Odebiyi
Product Design Lead [Digicore]
Managi is an outstanding designer. He literally gets the work done in the shortest time possible and of course, still produces an excellent work. His professionalism and dedication to giving his best is one thing that would always bring me back to working with him.
Ruby Ihekweme
Founder & CEO [DigitaleyDrive]
I've had the pleasure of working with Managi, and I can confidently say that he's one of the most talented designers I've met. He's a team player with a keen eye for detail and has a passion for delivering exceptional results.
Biliameen Koiki
Senior Designer [Bani Africa]

Shoutout to Managi for his exceptional design skills and keen eye for detail. His creativity, strategic thinking, and ability to bring our brand vision to life through stunning visuals are truly remarkable.
Isaac Oladega
Digital Marketing Lead [Digicore]
Big applause to our exceptional designer, Managi, for showcasing such finesse and professionalism in presenting the client's project. Your passion for user-centered design truly shone through, demonstrating your commitment to creating meaningful and impactful solutions.

Thank you for being an invaluable part of the team. Keep up the amazing work!
Folashade Omidiora
UI/UX Design Lead [Revent]
I’m consistently impressed by Managi's talent and dedication. His designs are always clean, sophisticated, and executed with the highest level of professionalism. Managi delivers top-notch work and has an incredible ability to meet even the tightest deadlines without compromising quality.

Beyond his exceptional design skills, his humble attitude and collaborative spirit make him a joy to work with.
Oluwatobi Ogunwuyi
Senior Software Engineer [Digicore]
Managi has a keen eye for detail and a deep understanding of user behaviour. His designs are not only visually appealing but also intuitive, enhancing the overall user experience. Working with Managi was a pleasure, as he consistently delivered creative and effective solutions on time.
Anosike Fidelis
Product Manager [Digicore]
Managi is an exceptional product designer with a keen eye for detail. He possesses a unique ability to translate complex technical requirements into user-friendly designs. His meticulous approach to problem-solving and his collaborative nature made working with him a pleasure.

His dedication to delivering high-quality products is evident in every aspect of his work, and I very much enjoyed working with him.
Morenikeji Ishola
Brands, Comm. & Marketing Lead [Revent]
Collaborating with Managi has been an exceptional experience. His creativity and attention to detail consistently elevate every project we work on together.

Managi's ability to transform ideas into visually compelling designs is truly inspiring, and his commitment to delivering high-quality results makes him a fantastic partner in any design endeavor.
Ridwan Odebiyi
Product Design Lead [Digicore]
Managi is an outstanding designer. He literally gets the work done in the shortest time possible and of course, still produces an excellent work. His professionalism and dedication to giving his best is one thing that would always bring me back to working with him.
Ruby Ihekweme
Founder & CEO [DigitaleyDrive]
I've had the pleasure of working with Managi, and I can confidently say that he's one of the most talented designers I've met. He's a team player with a keen eye for detail and has a passion for delivering exceptional results.
Biliameen Koiki
Senior Designer [Bani Africa]